Unit Planning Template Unit Overview Unit Title Teacher Grade Level/Course Length/Dates Unit Summary Provide 2-4 sentences describing the main ideas, content and skills of the unit. Stage 1: Desired Results Standard(s) List the Graduation Standards, Guiding Principles, or Cross-Curricular Skills this unit will address. Primary Indicators Page 15: Unit Plan Design. As they develop effective lesson plans, teachers will want to utilize unit plan designs. These designs are geared toward helping teachers to organize and plan what will be done in the …Lesson plan templates by Canva The lesson plan serves as the educator’s guide in determining what to teach their students and when. Not only does it map out every lesson for a given period of time, it also allows the teacher to establish connections among them, making the process of learning much more fluid and easier to grasp for their students.Unit Plan Template - Google Docs. Use this template to guide you in the development of your unit plan. This document should be used for the final version of your work. You should use...May 12, 2021 · You can make unit planning as simple or as detailed as you like. Either way, using a unit plan template is a great way to stay organized and make sure you’re not forgetting anything. And you may find that you prefer making unit plans for some topics or subjects and not others. If you give unit planning a try, I hope these tips help you! Unit Plan Example. uft.org. This Unit Plan Template is available in simple table format and can be downloaded easily. Topic name and duration, essential questions, standards, sequence of key learning activities are the essential part …Following the unit plans is a list of suggestions for culminating projects should teachers choose to teach a longer unit or an entire course based on the material in this curriculum. ... Use brief illustrative examples for each. Small groups or independent: Students compare “Beginning” with the later “It’s Good to Be Here” ...Get your Unit Test Plan Easily here at Template.net by Editing in the details—Objectives, Strategy, SWOT Analysis, and Action Plan—of the Unit Test Plan Template. Our High-Quality Editable and Printable Template was Created by Experts in Unit Testing to ensure that your units are up to code and meet company standards.Save time with easy templates. Align lesson plans to Common Core & 50 state standards. Organize with unit plans. Share & collaborate with colleagues. Common Curriculum. Open menu. Teachers Schools ... Now I don't have to create tables inside a Google Doc to plan my units. Erin Dickey. Theater Teacher in Washington. Everything you need to add ...Tips For Using Unit Plan Templates. 1. Objective Clarity – Ensure that your Unit Plan begins with clear and measurable learning objectives. These are essential for guiding both teaching and assessment strategies. 2. Inclusive Content – Design your content to cater to diverse student needs. Including differentiated tasks can support varied skill levels and …Learn how to use the BOPPPS model to plan effective lessons and units for in-person, blended, or online learning. Find downloadable templates, examples, and resources for …Oct 26, 2022 · Unit Planning Template. Use this template to plan your unit. Use first column to plan what skills you want to focus on each week, and the the learning objective row to quickly jot down the goal for each day. The rest of the boxes are left for your brief lesson outline and formative or summative assessment idea. Unit Plan Template Josh Nisley January 17, 2023. A detailed template for planning instructional units. Designed specifically for high school literature, the template is easily adapted to any subject. Download Document. Sign in to rate this resource. Validate Email. Categories: Teaching & Learning. Tags: design.15 User Acceptance Testing Templates [Examples + Download] Last updated: April 23, 2024. User acceptance testing templates are documents that help QA teams plan and execute UAT testing. The end goals are: to find out if end users run into any issues when testing; and that the software works in a real world business context.Download this 3 Day Unit Lesson Plan Template Design in Word, Google Docs, PDF, Apple Pages Format. Easily Editable, Printable, Downloadable. When a group of sequential topics runs for three days, this Lesson Plan Template can help optimize how you strategize the course content delivery. This template has all the necessary details structured in ...Now that you’re fully convinced that creating unit plans is the right way to plan your teaching, take a quick look at the steps you should follow to create the plan: Look at the standards. Finalize the end of unit assessment (could be multiple choice test, project based, essay, or a student choice) Break down the assessment into components.Editable | Weekly, Daily & Hourly Lesson Planning Resource Pack 70 reviews. FREE Editable Daily Lesson Plan Template 341 reviews. Making Music Unit Plan Template 7 …Find out how to plan for learners and not just subjects or topics, and explore some examples of unit plans from different contexts and sources. Learn about the KDU …Generate drafts of unit plans based on selected topics, standards, objectives, and desired unit lengths. Customize and streamline your curriculum design with this comprehensive …Planning resources. The documents in this section are for use with the Australian Curriculum version 8.4. For version 9.0 resources see Australian Curriculum Version 9.0 in Queensland. Schools plan their curriculum and assessment programs to ensure what is taught informs how it is taught, how students are assessed, and how progress and …Download this School Unit Plan Template Design in Word, Google Docs, PDF, Apple Pages Format. Easily Editable, Printable, Downloadable. This template has suggestive content and headings that can help you easily spell out the main tasks and goals for each lesson or unit. It's fully editable for free to better suit your needs.Editable | Weekly, Daily & Hourly Lesson Planning Resource Pack 70 reviews. FREE Editable Daily Lesson Plan Template 341 reviews. Making Music Unit Plan Template 7 …Understanding by Design is a format of creating units beginning with the end result in mind and working backward. This template is one that I created for my own personal use in my classroom and is now being used by all of the teachers on my team. It is fully editable and contains the following components: Stage 1: Desired Results.Below are three sample unit plans that illustrate possible uses of this curriculum. Following the unit plans is a list of suggestions for culminating projects should teachers choose to …Unit Plan Example. uft.org. This Unit Plan Template is available in simple table format and can be downloaded easily. Topic name and duration, essential questions, standards, sequence of key learning activities are the essential part … Find a variety of unit plan templates for different subjects, formats and purposes on Teacherplanet.com. Customize and download unit plan templates for blank, printable, editable or course-based units. 4.7. (217) $1.95. PPTX. This set includes a Daily Lesson Plan Template and a Unit Plan Template. Both are fully editable.Daily plan template allows inclusion of standards, objectives, program of studies, daily activities, bellringers, exit slips, modifications and more.Adaptable 15 day unit plan allows for daily activities, core content listing ... LESSON UNIT PLAN TEMPLATE Teacher Candidate Name: Tina Corriveau Grade Level: 2nd Grade Unit/Subject: Mathematics Title of Unit and Brief Summary: How to make a 10 to subtract: How to accurately and quickly make a 10 to subtract. Practice Addition and. Subtraction Facts: add and subtract quickly and accurately using mental math strategies.A standards-based learning planning framework, encompassing the five steps below and field-tested in my work with schools across the country, provides such a structure. Step 1. Identify Priority Standards for Grade-Level Subjects and Courses. Simply put, it is unrealistic to expect teachers to design units of instruction that promote deep ...Template.net's Education Unit Plan Template is the key to creating unit plans fast and hassle-free. The template contains suggestive content based on existing college science unit plans. The best part of this template is you can customize it so you can use it for your other courses. Each template presents the unit details, instructional method ...Unit Plan Template - Google Docs. Use this template to guide you in the development of your unit plan. This document should be used for the final version of your work. You should use...To download unit plan templates in each curriculum area, simply go to the appropriate curriculum area by clicking on one of the links to the left. Each curriculum page has a drop-down list containing all of the unit plan templates….(for free)…..or you could try this drop-down list below?This is one of my original lesson plan templates that I used for my general plans. It gives a brief overview of what I’ll be teaching throughout the week. This weekly elementary lesson plan template give me room to list what I was doing in each lesson, and that’s about it. This lesson plan format reminds me to traditional-printed lesson ...A unit plan should show alignment between the key components (outcomes/assessment/learning plan/resources), as well as alignment to the year plan. A unit plan template is a graphic organizer to help teachers plan units. Curriculum Support; Practical & Applied Arts; First Nations And Metis Education; English Language Arts; Weekly Unit Plan Template Unit Theme: Day 1 Day 2 Day 3 Day 4 Day 5 Title of Lesson or Activity Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Standards and Objectives What do students need to know and be able to do for each day of the unit? Click here to enter ... Project Path Overview: A “map” of the significant steps in your project, including key questions that students might explore at each stage and notes about the learning experiences you plan to include. 3. Project Calendar: Day-by-day activities in the project. The Project Planner also includes links to templates for a project rubric and ...Example unit plan – maths. This unit plan was developed by Ochre Education and maths teacher Sue Davis. It outlines her approach to teaching a Year 3 unit of maths on place value. Watch a video of Sue talking about her teaching practices. View other lesson resources for this unit. Download sample unit plan template.How to Get Started With Backward Unit Planning (Template Included) by Brad Melsby – March 27, 2024. For teachers, planning instruction is one of our most challenging, time-consuming tasks. When I initially started teaching, the minutes I spent with students during class felt like a break.Unit-Planning Template Unit Title: Subject Area: Grade Level: Describe what this unit is about. What are the big ideas and skills that Identified Standards and Benchmarks (CUES): Priority Standards Know List Knows for your unit, including essential vocabulary. Formative and Summative Assessments Unit Topic and Universal ThemeSoftware test plans also help track the progress of the testing. That is because they contain information on when each type of testing is to be completed. 3. They let you track the progress of the testing. This ensures that the testing is on track and that all the testing objectives are met promptly. Resources for your Teaching Practicum (Thunder Bay) Your practicum’s success can depend on having the proper resources such as lesson plan templates, important forms, and schedules. The following resources can help you to meet the requirements of your practicum as well as make any necessary changes such as deferring or requesting an ... Monthly Planning Templates. First, I love to start with this month at a glance one page template. This template helps you narrow down the top 3 most important things: standards, instructional focus, and lesson activities & ideas. Think of this monthly planning template as the place to organize the big ideas you have for reading, writing, math, etc.Lesson plan templates by Canva The lesson plan serves as the educator’s guide in determining what to teach their students and when. Not only does it map out every lesson for a given period of time, it also allows the teacher to establish connections among them, making the process of learning much more fluid and easier to grasp for their students.This is my original FREEBIE that is a unit planning template with design questions for all subject areas. This product has almost 11,000 downloads as of December 2018, and it includes a link to make a fully editable copy in Google Docs, which can also be downloaded as a MS Word document!This template was also featured in the TPT weekly newsletter …Plan learning and instruction template. When planning a sequence of lessons, plan the learning experience and instruction using the template for guidance. Pre-assessment. Coding (ATM) Learning plan*. Differentiation. Ongoing assessment. What pre-assessments will be used to check students' prior knowledge, skills levels and potential misconceptions?Planning for teaching, learning and assessment (PDF, 226.0 KB) Resources. P–6 Unit plan (DOTX, 101.5 KB) P–6 Year level/band curriculum and assessment plan (DOTX, 102.4 …Mar 26, 2024 · Unit Planning: tips, samples and templates. It is important to recognize that planning for teaching is not a matter of simply finding a template and ‘filling in boxes’. Developing an understanding of what makes an effective lesson or unit of study, knowing your students and context are more essential that filling all the boxes. A series of editable templates for both unit and lesson plans, based on the format presented in the annotated example documents. How you can use them. To support curriculum planning. Lesson plan template. Download Template. Unit plan template. Download Template. Back to Professional Learning Resources.Oct 26, 2022 · Unit Planning Template. Use this template to plan your unit. Use first column to plan what skills you want to focus on each week, and the the learning objective row to quickly jot down the goal for each day. The rest of the boxes are left for your brief lesson outline and formative or summative assessment idea. Unit Plan Template – 8+ Free Word, PDF Documents Download! Creating a lesson plan or unit plan for your students, while essential work for any school term and to streamline your teaching process and fit it into a routine, can be time-consuming and exhausting. Fortunately the existence of downloadable lesson plan templates for teachers online, …Learn how to use the BOPPPS model to plan effective lessons and units for in-person, blended, or online learning. Find downloadable templates, examples, and resources for …Editable Unit Plan Template. This template offers a broad overview of a unit of study. Editable Unit Plan Template. FREE Editable Unit Plan Template Activities and …Unit creation, planning, and adaptation are easier than ever with the accompanying downloadable resources, including the Understanding by Design template set up as a fillable PDF form, additional worksheets, examples, and FAQs about the module topics that speak to Understanding by Design novices and veterans alike.Microsoft PowerPoint Template (.potx) 36. Microsoft Word Template (.dotx) 27. Microsoft Excel (.xlsx) 20. Microsoft Word (.docx) 9. Microsoft PowerPoint (.pptx) 5. Adobe Reader (.pdf) 1. Google Slides 1. ... Exploring Types of Verbs Unit Plan This English Language Arts unit explores several types of verbs including action, helping, linking ...Purpose: Every unit plan’s purpose must be identified first. And this purpose marks as the major reason why a unit plan is necessary in the first place. Topics: As there can be a lot to discuss in the classroom, be sure to specify the topics at hand, whether the subject comes from English, math, science, social studies, and more.Examples include the …Unit Planning Template Unit Overview Unit Title Teacher Grade Level/Course Length/Dates Unit Summary Provide 2-4 sentences describing the main ideas, content and skills of the unit. Stage 1: Desired Results Standard(s) List the Graduation Standards, Guiding Principles, or Cross-Curricular Skills this unit will address. Primary Indicators5. Competitor Analysis. Including a competitive analysis is essential when creating a marketing plan. Your buyer persona has choices when it comes to solving their problems, choices in both the types of solutions they consider and the providers that can administer those solutions.Our Free Editable Teaching Unit Plan Template is designed by Professionals to help you outline an effective Plan to manage your Teaching Unit. Use our Document Editor Tool and download it in your preferred File format so you can share it with the Teaching Unit to guide them at work. Business Download Template. Word. Google Docs. PDF. Apple Pages.quantity formed by 1 part when a whole is partitioned into b equal parts; understand a fraction a/b as the quantity formed by a parts of size 1/b" (Arizona Math Standards: K-5, 2018). fractions, and recognize fractions that are equivalent to whole numbers; Examples: Express 3 in the form 3=3/1 and 4/4=1" (Arizona Math Standards: K-5, 2018).We all know that we should make a Physical Education unit plan for each unit we teach, but unit planning can take a lot of time. My goal for you is to create a detailed PE unit plan in 30 minutes or less! You may have heard, “Failing to plan is planning to fail” and I can tell you that, at least for me, is true. Part II: The Unit Plan. (A coherent set of 8-10 lessons) An effective unit plan will include three discrete yet interrelated parts: Learning Goals, Assessment Evidence, and a Learning Plan. Please use the Unit Plan Template to structure your thinking and what it is students will encounter and experience as part of the unit. Browse unit plan templates editable resources on Teachers Pay Teachers, a marketplace trusted by millions of teachers for original educational resources.When you are writing and developing your unit plan, you have to consider a few important things. When you keep these things in mind, the planning process becomes easier and your end result becomes a lot more effective. Here are the things you need to think about: 1. Think about your audience, in … See moreThis unit context lesson plan template is designed to look professional and communicate detailed information about a course or training with multiple pages, an easy-to-read white background and clean and organized tables. Elevate the design of this lesson plan template by adding your brand colors, fonts, images and more. Get started with this ...Purpose: Every unit plan’s purpose must be identified first. And this purpose marks as the major reason why a unit plan is necessary in the first place. Topics: As there can be a lot to discuss in the classroom, be sure to specify the topics at hand, whether the subject comes from English, math, science, social studies, and more.Examples include the …Moved Permanently. Redirecting to /browse?search=free%20unit%20plan%20templateObserve and survey students from a variety of year levels to find out what sort of design features they would like in a garden space. In the ‘Let it grow!’ booklet complete: Section 1: Design brief needs and opportunities. Section 4: Add jointly developed ‘criteria for success’ for the designed solution.Following is a guide to unit and lesson planning; it is based on approaches to unit and lesson planning introduced in TE 401 and used more extensively in TE 402. Note that teachers rarely plan in a linear fashion by completing one step before starting another. The questions are designed to help interns and CTs consider the range of … Find a variety of unit plan templates for different subjects, formats and purposes on Teacherplanet.com. Customize and download unit plan templates for blank, printable, editable or course-based units. The unit plans include guidance on how the unit was structured and sequenced and can be used while interacting with the Ochre resources. The unit plans allow teachers to see examples of planning for a sequence of lessons and reflect on their own planning for effective teaching. The annotations also explicitly show some of the decisions made ... The unit planning template is structured as a table and lists the standards in the first few pages (science, social studies, English/language arts, etc.) followed by global activities aligned with the selected standards for the unit. These samples were designed for a variety of grade level (s) and contain both general and extended standards. Project Management Plan Template. This customizable template suggests the items you need to prepare to implement your project and provides space for each item’s due date. Additionally, find sections for the project approval phase, project planning, project execution, and project close. Download Project Plan Template. Excel | Smartsheet. Unit Planning. Unit plans are more detailed than lesson plans, but only in that they typically cover more objectives, more topics or sub-topics, more learner activities and assessments. Of course, they also span a longer range of time. However, the essential elements of a unit plan are the same as those of a lesson plan. Technology Integrated Unit Plan Word Template Free Download. kent.k12.wa.us. Download Now. Depending on your requirements- whether for elementary school, secondary school or higher, and also depending on the time period for your unit plan- from 15 days to an entire school term- these Plan Templates can come in many varieties guaranteed to suit ... Blank Unit Lesson Plan Template. Download this Blank Unit Lesson Plan Template Design in Word, Google Docs, PDF, Apple Pages Format. Easily Editable, Printable, Downloadable. Create an effective Unit Lesson Plan in minutes by filling up the relevant information such as the Learning Activities and Assessment using our Free Document …You can make unit planning as simple or as detailed as you like. Either way, using a unit plan template is a great way to stay organized and make sure you’re not forgetting anything. And you may find that you prefer making unit plans for some topics or subjects and not others. If you give unit planning a try, I hope these tips help you!The second-language tasks and activities in the units are at varying levels of difficulty, in order to give you the flexibility you will need to meet the diverse needs of your students. They can be done individually, in pairs, or in groups. Alongside the examples of te reo Māori, English translations are provided.Unit Plan Example. uft.org. This Unit Plan Template is available in simple table format and can be downloaded easily. Topic name and duration, essential questions, standards, sequence of key learning activities are the essential part … LESSON UNIT PLAN TEMPLATE Teacher Candidate Name: Tina Corriveau Grade Level: 2nd Grade Unit/Subject: Mathematics Title of Unit and Brief Summary: How to make a 10 to subtract: How to accurately and quickly make a 10 to subtract. Practice Addition and. Subtraction Facts: add and subtract quickly and accurately using mental math strategies. The AACT High School Classroom Resource library has everything you need to put together a unit plan for your classroom: lessons, activities, labs, projects, videos, simulations, and animations. We constructed a unit plan for introducing concepts student need to collect and use chemical measurements: Percent Composition, Metric Units, Accuracy ... This form is great for planning a whole unit at a time. There’s space for tracking the standards covered, as well as a room for a basic lesson outline. Teachers of all grades will find it helpful for planning a unit. Prepare Your Unit Elementary School Lesson Plan, Math Lesson Plan, Preschool Lesson Plan, Teacher Lesson Plan, Classroom Lesson Plan or Curriculum Lesson Plan for Better Student Learning with Template.net's Free Unit Lesson Plan Templates in PDF. Our Printable Unit Lesson Plan Templates Have Ready-Made Sample Content for Easier …Description. This is my original FREEBIE that is a unit planning template with design questions for all subject areas. This product has almost 11,000 downloads as of December 2018, and it includes a link to make a fully editable copy in Google Docs, which can also be downloaded as a MS Word document! This template was also featured in the TPT ...Prepare Your Unit Elementary School Lesson Plan, Math Lesson Plan, Preschool Lesson Plan, Teacher Lesson Plan, Classroom Lesson Plan or Curriculum Lesson Plan for Better Student Learning with Template.net's Free Unit Lesson Plan Templates in PDF. Our Printable Unit Lesson Plan Templates Have Ready-Made Sample Content for Easier …The unit plans include guidance on how the unit was structured and sequenced and can be used while interacting with the Ochre resources. The unit plans allow teachers to see examples of planning for a sequence of lessons and reflect on their own planning for effective teaching. The annotations also explicitly show some of the decisions made ...Purpose: Every unit plan’s purpose must be identified first. And this purpose marks as the major reason why a unit plan is necessary in the first place. Topics: As there can be a lot to discuss in the classroom, be sure to specify the topics at hand, whether the subject comes from English, math, science, social studies, and more.Examples include the …This set includes a Daily Lesson Plan Template and a Unit Plan Template.Both are fully editable with Powerpoint or Google Slides.Daily plan template allows inclusion of standards, objectives, program of studies, daily activities, bellringers, exit slips, modifications and more.Adaptable 15 day unit plan allows for daily activities, core …Unit Plan Example. uft.org. This Unit Plan Template is available in simple table format and can be downloaded easily. Topic name and duration, essential questions, standards, sequence of key learning activities are the essential part …A unit plan template is used by teaching professionals to create a unit plan that helps them approach the course in an organized manner. The unit plan Outline Template shows clear associations between achievement objectives, learning activities, and learning objectives. Common Core Unit Plan TemplateOur Free Editable Teaching Unit Plan Template is designed by Professionals to help you outline an effective Plan to manage your Teaching Unit. Use our Document Editor Tool and download it in your preferred File format so you can share it with the Teaching Unit to guide them at work. Business Download Template. Word. Google Docs. PDF. Apple Pages. Schools plan their curriculum and assessment programs to ensure what is taught informs how it is taught, how students are assessed, and how progress and learning is reported. Advice. Planning for teaching, learning and assessment (PDF, 226.0 KB) Resources. P–6 Unit plan (DOTX, 101.5 KB) Unit Test Plan Template. Planning is a must for the successful execution of any task or project. Being a teacher you ought to do wise planning of your teaching and instructional work during the whole session. Now the term “unit planning” stands for the planning of the instructional work of the session by dividing the prescribed syllabus ...
Schools plan their curriculum and assessment programs to ensure what is taught informs how it is taught, how students are assessed, and how progress and learning is reported. Advice. Planning for teaching, learning and assessment (PDF, 226.0 KB) Resources. P–6 Unit plan (DOTX, 101.5 KB) . How to cancel a subscription on an app
Browse unit plan templates editable resources on Teachers Pay Teachers, a marketplace trusted by millions of teachers for original educational resources.Find out how to plan for learners and not just subjects or topics, and explore some examples of unit plans from different contexts and sources. Learn about the KDU …Apr 28, 2019 - Explore Jennifer Harper's board "Unit Plan & Lesson Plan Templates", followed by 588 people on Pinterest. See more ideas about lesson plan templates, lesson, unit plan.Results for ‛Unit Plan Template’ 4,964 teaching resources Unit Plan Template Sort: Relevance . Year Levels Foundation Year 1204. Preschool / Kindergarten 380. Year 1 1805. Year 2 1851. Year 3 2092. Year 4 2010. Year 5 1866. Year 6 1692. Year 7 496. Resource Types Classroom Decor 1218.College of Education Unit Plan Template Revised: July 13, 2021 Demonstrating Knowledge of Students Content, Process, Product, and/or Learning Environment Differentiation Considerations: (1b) Describe strategies used in this unit to differentiate for content, process, product, and classroom environment to meet your individual learners’ …Spanish Unit Plan Template with 5 C's! Created by. Senora Lutchen. Planners this is for you! Do the work at the beginning of the unit and take it easy in the weeks that follow. Use this unit plan to create a vision for your units. The ACTFL 5 C's standards are attached! Subjects: Spanish, World Language.Step 2: Enter account names. Now go to the Configuration tab. In Column A (Account Name) enter the list of categories that you want each business unit to provide data on. The template contains examples (Sales, Direct Cost, Commissions, etc). You can use these or add your own categories. Free Unit Plan Template, Printable, Download. Using Template.net's Free Editable Unit Plan Templates, you can quickly make a template that shows how to organize ideas to be taught over a period of time in a systematic way. This template has a number of tips, editing tools, and suggestions for making lists. Unit plan templates are essential tools for teachers as they provide a structured approach for planning and delivering lessons to students. These templates outline the content, learning objectives, and necessary resources for each lesson, ensuring that teachers are well-prepared and that their instruction is aligned with the school’s curriculum. ...Units of work. Like many terms used in education, ‘unit of work’ can mean different things. According to NESA’s advice on units, a unit of work is a plan of the intended teaching and learning for a particular class for a particular period of time.Units of work are part of the planned sequence for teaching the outcomes and/or content of the NSW syllabuses.Yearly Subscription. Over 190 unit plans for EYFS to Year 6. Highly detailed lesson plans. Explanation video with every unit plan. Printable PDF download with every unit plan. Independent write ideas for each unit plan. Choose this option for whole school license. Access for whole staff team unlimited downloads for 365 days.Grab yourself a unit planning template/calendar of some sort. If you want the template that I use, grab it for free here! Step 2: Look at the Standards. As I made my Long-Range Plans I put the standards that I need to focus on during the unit.5. Competitor Analysis. Including a competitive analysis is essential when creating a marketing plan. Your buyer persona has choices when it comes to solving their problems, choices in both the types of solutions they consider and the providers that can administer those solutions..