1. Write About Someone Your Customer Can Relate. If your target audience is in the education industry, then make a case study about one of your university clients. If it's related to the automotive industry, then make a case study about car parts and car accessories.LeadFuze doesn't pull phone numbers for the leads that they generate. This was super frustrating because we use a 7 touch point strategy to access prospects and no phone numbers hindered that process. Also we've had some …Sep 30, 2021 · A lead in sales is a prospective sales contact, whether a person or a company, who demonstrates an interest in your product or service. Generally, leads are generated through a recommendation from current customers or as a direct reaction to marketing or media exposure. Normally, a company’s business division is in charge of lead generation. A follow-up email should be sent within three days. But if you’re planning to send multiple follow-ups, you should extend the wait period after each follow-up email you send. Steli Efti of Close CRM suggests this schedule of follow-ups: Day 1: Follow-up #1. Day 3: Follow-up #2. Day 7: Follow-up #3. Day 14: Follow-up #4.LeadFuze, among others, has made its mark in offering advanced tools harnessing artificial intelligence and machine learning algorithms. In terms of lead scoring capability, while most tools do offer this feature, what sets them apart is how they use AI to identify patterns from customer interactions across multiple channels and make ...LeadFuze aggregates the world's professional data and the companies they work for, to give you an easy way to build the most targeted, and accurate list of leads imaginable. Loved by salespeople, recruiters, and marketers. Download Desktop AppLeadFuze. G2 Rank: 4.6/5 stars. LeadFuze is widely recognized as one of the best lead generation software solutions available due to its robust features and user-friendly interface. The software offers a range of unique features that set it apart from competitors and make it a go-to choice for businesses seeking to enhance their lead-generation ...LeadFuze is a prospecting tool for sales, marketing and recruiting teams that allows them to match and verify real-time company's information across millions of profiles and companies. It uses third-party data partners and its own AI-based system to match and verify emails, mobile numbers, social profiles and more. The tool helps salespeople with hyper-targeted lead searches and actual ... LeadFuze Lead Generation Software LeadFuze is a search engine for leads. Forget about bad data! Third party data partners + our own crawling allows our AI to aggregate, match and verify real-time ... LeadFuze aggregates the world's professional data and the companies they work for, to give you an easy way to build the most targeted, and accurate list of leads imaginable. Loved by salespeople, recruiters, and marketers. Download Desktop AppLeadFuze allows you to find contact information for specific individuals or even find contact information for all employees at a company. You can even upload an entire list of companies and find everyone within specific departments at those companies. Check out LeadFuze to see how you can automate your lead generation.LeadFuze doesn't pull phone numbers for the leads that they generate. This was super frustrating because we use a 7 touch point strategy to access prospects and no phone numbers hindered that process. Also we've had some difficulty with features not working correctly. Customer support is usually pretty responsive, but I just feel like the ...User Review of LeadFuze: 'LeadFuze helped my business generate leads at record speed and there are a lot of filters to choose from. The integration option (between LeadFuze and other email extraction software and additional software) saves a lot of time, and we can focus on the more important part of the business, generating income.LeadFuze emploie des mesures de sécurité strictes pour protéger les informations que vous partagez contre tout accès non autorisé. Toutefois, si vous transmettez des données par Internet à leurs serveurs, la garantie peut ne pas être totale. Vous devez en être conscient et prendre des mesures de sécurité de qualité de votre côté ...In-App Video Tutorials. These articles are the tutorial videos that are found in-app on every page. Once you close them in-app, they are no longer accessible, but they can be found …It’s more advanced to focus on the first three aspects of your personal brand: skills, personality, and motivation. Consider these brand words that describe your expertise. These keywords that describe your industry expertise are: I am an effective and versatile creative strategist who is resourceful, methodical, experimental, and curious.AI is revolutionizing the online retail sector, transforming operations through its advanced technologies. With advanced AI technologies, leading retailers are taking customer service to another level. One prime example of this change is how natural language processing enhances shopping experiences.LeadFuze is one of the top companies that provide lead generation. It can help you get high quality leads that would most likely need the type of insurance you sell. You can save lots of time and effort as LeadFuze would only need you to specify the industry, company, and other details of your preferred target market.In-App Video Tutorials. These articles are the tutorial videos that are found in-app on every page. Once you close them in-app, they are no longer accessible, but they can be found here. 8 articles in this category. Written by Justin McGill. Learn everything about the LeadFuze product from within our Knowledge Base.LeadFuze and Sendinblue Integration. Integrating LeadFuze with Sendinblue can enhance your productivity and streamline your workflow. By connecting these two apps using Appy Pie Connect, powered by AI, you can automate repetitive tasks, reduce manual effort, and achieve better collaboration between teams.Nov 30, 2021 · Consider implementing a sales leaderboard to motivate your team to achieve competitive goals through gamification. 9. Failure to train your team. You won’t see the retail sales results you want if you do not invest enough time in training your team on how to become better salespeople. If it's an app, use the app card. If it's multimedia, use player card, and so on. LeadFuze can help you target a specific audience, promote a new product, launch a marketing campaign, and help you in your Twitter lead generation. It can do all the hard work for you in obtaining more traffic, leads, and profits for your company or business.Boost Your Sales with AI: Leverage the power of AI to redefine your sales strategy. Use Gong's Conversation Analytics for actionable insights and coaching, boost seller effectiveness with LeadFuze, and personalize pitches using Crystal's detailed personality profiles. It's time to make the transition smoother and more rewarding.From streamlining operations to enhancing customer experiences, we’ve seen how AI can transform your business landscape. Remember that time is money. And with automation powered by AI, you’ll save heaps on repetitive tasks and reduce human errors. Informed decisions are powerful drivers for growth.LeadFuze specializes in lead generation and data intelligence for revenue teams and recruiters within the B2B sector. The company offers a platform that automates the process of building targeted lead lists, verifying contact information in real-time, and integrating with CRM and outreach tools. LeadFuze serves salespeople, marketers, and ...1 Align your sales and marketing teams. First, you'll want to align your sales and marketing teams. If marketing is in charge of getting the word about your company out there, putting up these sales funnels, capturing the leads and getting them interested in your promise, your sales team should be able to seal the deal.We already explained all aspects of outsourcing lead generation since LeadFuze started out as an outsourced lead generation agency. In case you didn’t read the article, we will give you a general definition of outsourcing lead generation. First of all, lead generation outsourcing is done when a company decides to buy leads from another vendor.9 Key Lead Tracking Metrics to Monitor and Analyze. 1. Lead Generation. Lead generation is all about the number of leads you generate within a specific time frame. It's crucial to keep an eye on this metric to gauge the effectiveness of your marketing team and their overall efforts.Sep 30, 2021 · In the end, people will recognize and trust your business since your approach was well structured and have a human touch. 4. Cold calling for lead generation boosts your sales: According to the type of industry you are in, cold calling is the best way to increase conversions and boost sales. Jul 3, 2023 · Understanding how to work leads is a crucial aspect of any business’s growth strategy. No matter your profession, the capacity to generate and nurture quality leads is essential for any business’s growth. In this comprehensive guide, we’ll delve into various lead generation strategies such as referral marketing and B2B content optimization. The 6-conversation rule states that salespeople should have 6 conversations with customers daily. 93% of the effectiveness of your cold-calling efforts is attributed to your tone and voice during the conversation. 2. Direct sales stats. 74% of Americans have bought products or services from direct sales companies.He argues that the best way to structure a sales organization is by customer account size. When deciding how to structure a sales organization, it is helpful to consider the pros and cons of four commonly used structures: geography territory, product service line, customer account size, and industry vertical segment.LeadFuze is like a search engine for business professionals and their contact information. Salespeople can find leads in their target market, …LeadFuze aggregates the world's professional data and the companies they work for, to give you an easy way to build the most targeted, and accurate list of leads imaginable. Loved by salespeople, recruiters, and marketers. Download Desktop App3 HubSpot. HubSpot is a popular website that offers plenty of tools to help with your business. To demonstrate, take a glimpse into their work, social media presences, and different lead generation tools. This is definitely one of the free lead generation websites that you can't overlook!LeadFuze does not send existing leads to Reply right after authentication as the user hasn't selected the target campaign yet. Choose a list and select a Reply campaign for that list. There are two different ways to send leads to a campaign. A. Send leads Automatically.OEM stands for Original Equipment Manufacturer. OEM software is a type of software that is produced by a company to be sold to another company for use on its own products or services. For example, a computer manufacturer may produce a OEM version of an operating system to be sold with its computers. OEM software is pre-installed on a device ...To successfully start up a lead generation business as a freelance, some of the fundamental requirements are stated as follows. 1. Pick a Niche. The very first step is to pick a niche or category of products or services you plan to sell. By choosing the right thing to sell will dictate your success in the business of lead generation services.LeadFuze provides local B2B leads to help you grow your business. It got the best data and it knows how to target it so that you can find exactly what you need. It doesn’t matter if you are a small, medium, or large company – this tool has something for everyone.LeadFuze search includes showing you social accounts of profiles such as Linkedin… Making it as it gets for you to establish a social connection with your leads. Through the social activity, leads or potential leads will subconsciously have your company on their minds thanks to your marketing, engagement campaigns, and lead generation efforts.Nov 29, 2023 · LeadFuze offers an incredibly user-friendly interface, making it easy to navigate and manage lead generation campaigns. Its intuitive design allows even those new to sales automation to quickly understand and utilize its features, streamlining the process of finding and connecting with potential clients. LeadFuze is a tool that allows users to find anyone's contact information in their target market with unlimited access. LeadFuze Pricing. Reviewed by: Nikesh Ashar. LeadFuze Discount. Cledara customers receive. 2% Cashback. on LeadFuze. Start saving on LeadFuze.Last but definitely not least, treat each caller like gold – because they are. Always listen attentively to understand their needs better before offering solutions. “Start a successful call center business by defining your brand, creating an engaging website, and leveraging digital marketing tactics.LeadFuze integrates with your CRM, email outreach tool and LinkedIn tools, etc.. Use them all for a fully automated sales funnel. Ok, now right into specifically how to create a custom audience with LeadFuze. Two Types of Search Criteria in LeadFuze. Our lead generation solution includes millions of up-to-date, verified pieces of contact data.LeadFuze 7 Copywriting Principles to Test in Campaigns (+ Sales Email Template) The typical business professional receives an average of 81 emails per day, according to data gathered by Lead ...1 Sales Automation. 21% of the average SDR's time is spent on email and 17% on research and finding cold leads to contact. Top SDRs are spending even more time doing administrative work than actual sales. Using sales software to automate certain processes can help free up your time for other tasks.7 Try using video. Video has been rising in popularity as both a marketing and a sales tool in recent years. 70% of B2B buyers state that they watch one or more videos during their buying process, with 60% considering video sharing platforms such as YouTube and Vimeo to be important when making a purchasing decision.LeadFuze uses a 5-step validation process to find your ideal customers online, contact information, and all. When you use LeadFuze to find a prospect's online profile, this integration will automatically send your prospect’s details to your Close account - including name, email address, phone, company name, and more.LeadFuze is a lead generation software that aggregates professional data of prospects and allows you to build high-quality prospect lists for your outbound campaigns. In other words, this is where you get your prospect lists from. About integration .LeadFuze works even better if you're running an account-based marketing strategy. Leverage the tool's accurate and re-verified information about companies. Then create highly-targeted content or campaign that you can use to get their business. 2 Organize your data.Business Details. Location of This Business. 20280 N 59th Ave # 115-141, Glendale, AZ 85308-6850. BBB File Opened: 12/31/2020. Years in Business: 11. Business Started: 12/15/2012.1 Sales Automation. 21% of the average SDR's time is spent on email and 17% on research and finding cold leads to contact. Top SDRs are spending even more time doing administrative work than actual sales. Using sales software to automate certain processes can help free up your time for other tasks.LeadFuze Tutorial For Beginners | How to Use Leadfurze 2022💬 Follow & Connect with us:-----Subscribe to All ...By outsourcing SEO services you ensure that your website ranks higher on search engine result pages, attracting more organic traffic and potential leads. A business of any sort should be able to put out content that is high quality and contains strong pages made up of relevant keywords. For sure, SEO brings in leads organically, since you can ...LeadFuze user ratings. Functionality. 4.5 (96) Top features. Data Import/Export. 5.0. Prospecting Tools. 4.8. Lead Segmentation. 4.8. Pricing. Starting from $29 / month. Value for money. 3.7. 0.8. 4.5. What users say about Lusha's value for money. Read all reviews. SCAM ALERT - Horrible experience with the software and with the support team. I ...The services offered by a lead generation manager has now evolved significantly over time, and they will now likely offer a range of services such as: 1. Effective and Productive Communication Services. They build relationships with prospects by conducting follow-up communications to move them through the sales funnel.LeadFuze aggregates the world's professional data and the companies they work for, to give you an easy way to build the most targeted, and accurate list of leads imaginable. Loved by salespeople, recruiters, and marketers. Download Desktop AppGet exhaustive contact data on your prospects to connect across multiple touchpoints, calls, email, social. Get to know your prospects, including their background, to personalize your outreach at scale. Easily scale your outreach while keeping the communication personal. LeadFuze and Reply go together like peanut butter and jelly, helping you ...13. Despite an increase in marketing and sales efforts, business growth is slow or stagnates. 14. Change only comes about when something is broken. 15. The demand for meeting unrealistic sales quotas often breaks marketing budgets. 16. Too many leads can put a strain on your sales teams and increase operating costs.LeadFuze is a lead intelligence software that turns cold leads into warm sales conversations. LeadFuze provides you with an excellent platform for spending more time with your qualified prospects who have an interest in what you sell with the help of their automated engagement and sales prospecting platform.Sep 30, 2021 · 3) Social media marketing. Only 20% of travel agents consider social media important to business. Still, social media is a very useful tool of lead generation for travel agents. One of the main reasons why it’s important is that people are active on those platforms which increases reach. If you are on a monthly plan, you may request to cancel anytime. To cancel your LeadFuze account, click Billing & Users. Within Billing & Users, go to the Plan Details tab and click CANCEL SUBSCRIPTION. Click on Yes - Cancel my account. From here, you'll be prompted to enter a reason for cancellation. We are always optimizing and improving ...5 Personalize your prospecting calls. People love to hear the sound of their names. Besides that addressing a prospect by their name when you sell over the phone tells them they are not just a random contact on a list. It tells them that you know it. Get all the details of the prospect before you make the call.LeadFuze works even better if you're running an account-based marketing strategy. Leverage the tool's accurate and re-verified information about companies. Then create highly-targeted content or campaign that you can use to get their business. 2 Organize your data.6 Mine Data. Your CRM keeps up with conversations, businesses, leads and other valuable information — all in the name of marketing. You can even automate procedures through your CRM, like sending emails in response to clicks from other people and setting up notifications for when a real person needs to come in.In this guide, we’re going to go over our 4-step sales process model which consists of the following stages: Connect: Finding the right leads and getting them to respond. Qualify: Making sure they’re in the right place and at the right time. Close: Getting them to …Sales automation workflows help streamline the sales process by automating repetitive tasks and actions. This can allow sales reps to focus on more high-level tasks, such as prospecting and relationship building. Automated email marketing automation workflows can also help improve accuracy and consistency by ensuring that tasks are completed ...Learn everything about LeadFuze from within our Knowledge Base. Categories; In-App Video Tutorials; Account Based Search; Written by Andie SuggsJul 5, 2023 · The first step in writing an effective sales script is understanding your potential customer’s circumstances. Uncovering what motivates them and how your offering can bring tangible benefits is the key to success. It’s like being a detective, but without the magnifying glass and trench coat. LeadFuze is a lead generation software that leverages AI to discover specific leads in particular roles and industries. Apart from basic information, the solution provides you with in-depth data such as verified emails, contact numbers, social accounts, and more. Additionally, LeadFuze helps you eliminate data entry.The services offered by a lead generation manager has now evolved significantly over time, and they will now likely offer a range of services such as: 1. Effective and Productive Communication Services. They build relationships with prospects by conducting follow-up communications to move them through the sales funnel.Connect LeadFuze and Microsoft Excel to integrate crucial parts of your business With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.Click "Open" and then "Install Now.". After downloading, click the "activate" button to complete the installation. Now, open the left-hand menu and navigate to Settings. Here, you'll see an input field labeled "Affiliate License Key.". Paste your license key into the field provided, then click the "Activate" button.2 Save your budget. If you're currently paying for fresh leads, generating revenue from people in your database can save you cash. Whe you re-engage old leads, on the other hand, it's about more than just saving money. If you get successful as to re-engage old leads, the customer will buy from you faster than the new ones will.LeadFuze aggregates the world's professional data and the companies they work for, to give you an easy way to build the most targeted, and accurate list of leads imaginable. Loved by salespeople, recruiters, and marketers. Download Desktop AppLeadFuze is a free service that helps businesses find the best contact information for their promotional drip campaigns. It has access to over 1,000 databases and can help you find what you need in seconds. When it comes to finding contact information, this tool got your back! You won't be disappointed with its fast and accurate results.LeadFuze has raised a total of. $275K. in funding over 2 rounds. Their latest funding was raised on Sep 30, 2017 from a Debt Financing round. LeadFuze is funded by 5 investors. Bigfoot Capital and David Hauser are the most recent investors. Unlock for free.This means if someone signs up through your affiliate link and purchases one of these tools’ premium plans, you’ll receive 20% of their payment as your earnings. So if they pay $100 – that’s $20 for you. You might think higher commissions always equal more money.Score 5.1 out of 10. N/A. UpLead is a B2B data provider and technology company based in Southern California providing access to verified B2B contacts with direct email addresses. Search by industry, location, sales volume, number of employees, public vs private, contact title, job function, management level, technologies used and more to find ...People are often looking for product recommendations from others before they buy. This can be a good opportunity to source new sales by searching for people on Twitter who are asking other people for their opinions. 1. Try searching Twitter for keywords like “recommendation” or “suggestion.”2.As businesses grow, leaders become more important to focus on internal relationships to create high-performing teams. They can maintain or boost productivity and revenue throughout the organization by doing so. 3. Collaborate internally to deliver value to customers.It's best to cut that out and let your email do the talking while the "clothes" just back it up. Here's a signature from Damian (our Chief Customer Officer). It's stripped down, but still makes a statement. Bonus Tip: You may notice the LeadFuze slogan at the bottom ( Lead Generation, Automated ).13. Despite an increase in marketing and sales efforts, business growth is slow or stagnates. 14. Change only comes about when something is broken. 15. The demand for meeting unrealistic sales quotas often breaks marketing budgets. 16. Too many leads can put a strain on your sales teams and increase operating costs.Home » Lead Generation Work from Home Jobs. In December 2020, Upwork released a shocking report saying that 41,8% of Americans are working remotely. And by 2025, 22% of American workforce will keep working remotely. So our guess is this is the perfect time to develop your online workspace and network. LeadFuze Lead Generation Software LeadFuze is a search engine for leads. Forget about bad data! Third party data partners + our own crawling allows our AI to aggregate, match and verify real-time ... Best Outbound Lead Generation Courses. Courses under outbound lead generation include: 1. Lead Generation Machine: Cold Email B2B Sales Master Course. Pricing: [$10.99] Description: Cold Emailing is a method top salesperson having been using to schedule appointments with their potential clients.LeadFuze aggregates the world's professional data and the companies they work for, to give you an easy way to build the most targeted, and accurate list of leads imaginable. Loved by salespeople, recruiters, and marketers. Download Desktop AppLeadFuze is like a search engine for business professionals and their contact information. Salespeople can find leads in their target market, …Background in selling technology platforms (SaaS) and managing/building teams of… · Experience: LeadFuze · Education: MIT · Location: San Francisco · 500+ connections on LinkedIn. View ...At LeadFuze, we understand the importance of marketing efforts for sales reps, recruiters, startups, marketers, and small business owners. As an industry expert, we recommend that you focus on your target audience and use marketing strategies such as social media marketing and email marketing to attract clients.LeadFuze Overview. LeadFuze was launched by the industry's leader in 2014 to change the way we build the list of candidates and leads. If it takes days to find and list down the the candidates, then you must think about the LeadFuze. It is AI based tool with ultra-modern approach to access the hyper targeted leads using the fully adjustable ...
To successfully start up a lead generation business as a freelance, some of the fundamental requirements are stated as follows. 1. Pick a Niche. The very first step is to pick a niche or category of products or services you plan to sell. By choosing the right thing to sell will dictate your success in the business of lead generation services.. Bike map
Table of Contents: Cold Calling Tips and Techniques. Plan Your Calls Carefully. Create A Strong First Impression. Listens Actively To Understand Needs. Crafting an Effective Cold Calling Script. The Role of a Friendly Opener. Conveying Value Propositions Clearly. Asking for the Next Step.LeadFuze is a comprehensive lead generation software that empowers businesses to streamline their prospecting and outreach efforts. With LeadFuze, users can effortlessly build lists of leads and automatically sync them with their CRM and outreach tools. The platform aggregates valuable data and provides real-time company information, emails, and mobile numbers to ensure accurate lead verification.Jun 14, 2021 · LeadFuze uses Fuzebot, an AI-powered assistant to trawl the internet for new leads and their contact data. Our email finder tool uses a double verification system to validate email addresses and make sure they are accurate. Thanks to its recruiting features, LeadFuze is perfect for MLM lead generation. 3 Keep your body language positive. How you listen is just as important as how you look. Even if you are paying attention, distractions or disinterested nonverbal communication may unintentionally distract people. Check in with your body language and facial expressions during a conversation.leadfuze.com was first indexed by Google more than 10 years ago. Recent launches. The Champion's Guide to Outreach Marketing. 8yr ago. LeadFuze. 8yr ago. 💡 All the pro tips. Tips help users get up to speed using a product or feature. 📣 Calling all experts and enthusiasts! Share your wisdom and leave a pro tip that will make a difference!LeadFuze vs LeadIQ. When assessing the two solutions, reviewers found them equally easy to use. However, LeadIQ is easier to set up , while reviewers preferred administration and ease of doing business with LeadFuze overall. Reviewers felt that LeadFuze meets the needs of their business better than LeadIQ.9 Key Lead Tracking Metrics to Monitor and Analyze. 1. Lead Generation. Lead generation is all about the number of leads you generate within a specific time frame. It's crucial to keep an eye on this metric to gauge the effectiveness of your marketing team and their overall efforts.If a person's conversion rate is 90%, it implies they aren't asking for the closure frequently enough. The best course of action is to request the closure early and more frequently. The average conversion rate was 15.11 percent in 2020. In 2018, the average cold email statistics in conversion reached 18.49 percent.LeadFuze allows you to find contact information for specific individuals or even find contact information for all employees at a company. You can even upload an entire list of companies and find everyone within specific departments at those companies. Check out LeadFuze to see how you can automate your lead generation.Best Outbound Lead Generation Courses. Courses under outbound lead generation include: 1. Lead Generation Machine: Cold Email B2B Sales Master Course. Pricing: [$10.99] Description: Cold Emailing is a method top salesperson having been using to schedule appointments with their potential clients.LeadFuze helps us make that initial contact....the rest is up to us. That is the way it should be and the way I like it. Doug Ellenberger. Wabash Valley Lean Network. Read full review: Lusha. More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was ...The first step in writing an effective sales script is understanding your potential customer’s circumstances. Uncovering what motivates them and how your offering can bring tangible benefits is the key to success. It’s like being a detective, but without the magnifying glass and trench coat.1 BAD Cold Email Template #1: “Hi, You don’t know me…”. To understand the psychology at play in this cold email mistakes example, put yourself in the shoes of the recipient. You probably get between 50-200 emails per day. On top of your proactive workload.LeadFuze is one of the top companies that provide lead generation. It can help you get high quality leads that would most likely need the type of insurance you sell. You can save lots of time and effort as LeadFuze would only need you to specify the industry, company, and other details of your preferred target market.2 Search Engine Optimization (SEO) SEO is a basic precondition of lead generation. If you want to keep the website traffic consistent or even improve it, you need to apply state of the art SEO tricks. This is extremely important since 75% of users never click past the first page of search results.3 Select the Right Sales Automation Tools. The first step towards sales automation is determining the appropriate sales automation software. It will assist you in reducing the time you spend on repetitive prospecting tasks. For instance, Leadfuze is a great tool to automate outbound sales prospecting.Conclusion. If you want to succeed in sales, you need to know and follow the three most important sales principles. These principles are 1) understanding your customer, 2) having strong product knowledge, and 3) building rapport with your prospect.The LeadFuze team offers to write your cold email copy for you on our Professional and Rainmaker subscriptions for no additional cost. We have sent over 2 million cold emails and know what works and you can take advantage of this expertise with this offer. 1 credit allows you the find 1 email address, verify 1 email address or send 1 email..